* Business process aligned to brand
* Effective partnership with value stream
* Companies and agencies work in partnership
* Universal planning and evaluation process
* Service-Oriented ideal
* Excellence at realising high value propositions
As many companies have moved towards business process outsourcing they have lost the framework to evaluate customer excellence, dot 121 can help audit and evaluate current processes, some organisations have damaged long term CE through realising short term gains, we can help identify and offer solutions to these issues. For a informal discusion contact
Steven Pawski.
The concept of customer equity (CE), closely related to customer lifetime value (CLC), is central to the rapidly emerging strategy of running a modern business, namely CRM customer relationship management. CE is generally defined as the total value of current and future customers. In the best cases these customers are viewed as assets and like all assets have a value and the potential of generating cash flow. The net present value (NPV) of these customer driven cash flows is referred to as CE. Dot 121 helps businesses define and implement winning models that give sustainable competitive advantage.
By utilising our marketing communications toolkit we can evaluate effectiveness across all communication touch points by both individual customer and segment. By ensuring proper segmentation we can deliver cost effective communications that enhance CE. We believe six variables explain customer excellence,